Sue Prichard has a life-long association with hearing loss, and a deep understanding of its effects on both the person with the loss and those around them. She grew up in a family where her grandmother, mother, and two sisters developed significant hearing problems at some point during their lives.
Sue graduated from the University of Oregon, and after teaching elementary school for 3 years, embarked on a career in residential real estate. After 10 years in that role, and after achieving honors as a top producing broker, Sue and a business partner, started their own commercial real estate brokerage firm in Eugene, which became Prichard Evans and Elder. Sue was the first female commercial broker, breaking new ground in the field.
Throughout Sue’s highly successful career, she worked tirelessly on numerous boards and committees. Her focus was primarily on organizations serving children and families, with a strong focus on preventing child abuse. In addition to social service non-profit organizations, Sue has been deeply involved with City committees and task forces dealing with land use, urban growth boundaries and city infill and business committees such as Downtown Eugene Incorporated.
Sue’s own significant hearing loss caused her to retire earlier than she might have otherwise, giving her first-hand experience of the challenges faced by the hearing impaired. Being exceptionally well connected throughout the community, and seeing the lack of services available to the hearing impaired, Sue and her husband, Hugh, joined The Shedd to establish the “Loop Lane Committee” to both elevate awareness of hearing loss in general, and specifically, to advocate for the installation of hearing loops wherever appropriate.
Sue’s personal experience with hearing loss and her connections in the community have brought attention and focus to a disability that is invisible and often overlooked. Her dedication and commitment have contributed to several hearing loop installations in the community and brought significant increase in awareness to hearing loss in general.