The record industry discovered a gold mine in country music at the end of the 1920s which it somewhat rudely labelled “hillbilly”. A liitle later, in Texas, singer Milton Brown developed a style midway between traditional fiddle tunes and typical urban dance band fare. His band The Musical Brownies, with its twin fiddles and hard-strummed guitars in 2/4 time augmented with a novel electric guitar was popular with Southwest dancers. After Brown’s sudden death, his fiddler rival Bob Wills re-fashioned the sound into a smooth band with well-drilled horns and saxes bridging the gap between country music and big band swing. Wills “San Antonio Rose” made the best-selling lists and was covered by Bing Crosby. Hillbilly music soon established itself as an integral part of the American music scene.